The new AkzoNobel Wood Coatings advertising campaign was implemented within the framework of the AkzoNobel corporate design, in order to ensure that a unique and unmistakable appearance was consistently achieved internationally. Accordingly, the advertising motifs for AkzoNobel Wood Coatings are also to be used internationally.
There are two types of advertisements that can be used in the trade press of different countries.
One type of advertisement is product range advertisements, whereby the advantages of the different product technologies are presented. In addition to the description, the visual concept here shows outstanding, authentic object references for the wood surface coating.
The second type is image advertising that demonstrates special themes such as sustainability, "Quality made in Europe" and brand identity. These motifs work with various key images that expressively support the theme.
The advertisements can be adapted to different formats. Send your wishes in this regard to your local sales representative, who will forward your request to our marketing department.